Determinants for Positioning and Promoting TVET in Tanzania: Information for Developing a Marketing Strategy

Abstract

This paper highlights important determinants for positioning and promoting TVET programs in Tanzania. The paper provides information that could provide operational insight to support the development of a marketing strategy and tools to promote TVET programs. While conducting this study, we reviewed literature to gain a better understanding of the situation of TVET in Tanzania. The findings from the literature review are complemented by a qualitative field study that analyses the factors, challenges and determinants for positioning and marketing of TVET in Tanzania.