DETERMINANTS FOR POSITIONING AND PROMOTING TVET IN TANZANIA: INFORMATION FOR DEVELOPING A MARKETING STRATEGY

Godfrey Mulongo, Issack Kitururu, & Moses Irira

Abstract


This paper highlights important determinants for positioning and promoting TVET programs in Tanzania. The paper provides information that could provide operational insight to support the development of a marketing strategy and tools to promote TVET programs. While conducting this study, we reviewed literature to gain a better understanding of the situation of TVET in Tanzania. The findings from the literature review are complemented by a qualitative field study that analyses the factors, challenges and determinants for positioning and marketing of TVET in Tanzania.


Keywords


Marketing; Promotion; TVET; Strategy; Tourism and Extractives

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Copyright (c) 2016 Journal of Technical Education and Training



ISSN : 2229-8932

e-ISSN : 2600-7932

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