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Fitri Marisa, Sarifah Shakinah Syed Ahmad, Zeratul Izzah Mohd Yusof, Fachrudin Hunaini, Tubagus Mohammad Akhriza Aziz. Segmentation Model of Customer Lifetime Value in Small and Medium Enterprise (SMEs) using K-Means Clustering and LRFM Model. ijie. 2019;11(3). Accessed July 3, 2024. https://penerbit.uthm.edu.my/ojs/index.php/ijie/article/view/4661