Fitri Marisa, Sarifah Shakinah Syed Ahmad, Zeratul Izzah Mohd Yusof, Fachrudin Hunaini, Tubagus Mohammad Akhriza Aziz. Segmentation Model of Customer Lifetime Value in Small and Medium Enterprise (SMEs) using K-Means Clustering and LRFM Model. ijie [Internet]. 2019 Sep. 3 [cited 2024 Jul. 23];11(3). Available from: https://penerbit.uthm.edu.my/ojs/index.php/ijie/article/view/4661