Ahmad, Abd Razak, Wong Chin Khang, and Noor Aslinda Abu Seman. 2025. “Understanding Consumer Preferences in the Funeral Service Industry: Insights from the Johor Bahru Market”. JBS Nexus 2 (1): 39-46. https://penerbit.uthm.edu.my/ojs/index.php/jbsnexus/article/view/21156.