Harun A, S. Ashraff MN, Martin D, Quantaniah Jusoh NA, Rashid UK. THE INFLUENCE OF SERVICE BRANDING PERCEPTION ONCUSTOMER SATISFACTION OF LOW COST AIRLINES: AIR ASIA AND MALINDO AIR. jtmb. 2018;5(3). Accessed March 11, 2026. https://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1781