AHMAD, Roslizawati. FATAL BRAND CRISIS: CAN BOLSTERING STRATEGY REBUILD THE TARNISHED REPUTATION?. Journal of Technology Management and Business, [S. l.], v. 4, n. 2, 2017. Disponível em: https://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1627.. Acesso em: 4 jul. 2024.