KEAT, Ng Wai. ANALYTICS DRIVEN DATA MODEL IN DIGITAL SERVICES. Journal of Technology Management and Business, [S. l.], v. 5, n. 2, 2018. Disponível em: https://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/2259. Acesso em: 11 mar. 2026.