Karim, Rashed, and Mohammed Arman Fayez. 2020. “Mediating Role of Brand Image in the Relationship Between Corporate Social Responsibility & Brand Equity: An Investigation on Unilever Bangladesh”. Journal of Technology Management and Business 7 (2): 1-13. https://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/6792.