D. Mardhatilah, A. Omar, and E. D. Septiari, “A Literature Review on Persuasive Communication: Utilising Elaboration Likelihood Model to Understand Consumer Engagement on Social Media Platforms”, jtmb, vol. 10, no. 2, pp. 87–100, Dec. 2023, Accessed: Mar. 11, 2026. [Online]. Available: https://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/14986