Ahmad R, Worlu O. DOES REBRANDING AS NAME CHANGE REBUILD OR DESTROY BRAND EQUITY (CUSTOMER LOYALTY AND BRAND REPUTATION) AFTER BRAND CRISIS?:THE CASE OF MALAYSIAN AIRLINE SYSTEM (MAS). jtmb [Internet]. 2019 May 28 [cited 2024 May 3];6(2). Available from: https://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/2973