ROSLAN, Muhammad Amirul Asyraaf; NASHARUDDIN, Nurul Amelina; AZMI MURAD, Masrah Azrifah. User Experience Matters: A Qualitative Exploration of Effort Expectancy and Behavioural Intention in Social Media Use Among Korean Pop (K-pop) Fans. Applied Information Technology And Computer Science, [S. l.], v. 6, n. 1, p. 2407–2415, 2025. Disponível em: https://penerbit.uthm.edu.my/periodicals/index.php/aitcs/article/view/17986. Acesso em: 7 apr. 2026.