Roslan, Muhammad Amirul Asyraaf, Nurul Amelina Nasharuddin, and Masrah Azrifah Azmi Murad. 2025. “User Experience Matters: A Qualitative Exploration of Effort Expectancy and Behavioural Intention in Social Media Use Among Korean Pop (K-Pop) Fans”. Applied Information Technology And Computer Science 6 (1): 2407-15. https://penerbit.uthm.edu.my/periodicals/index.php/aitcs/article/view/17986.