Tey Wee Ning, & Hafizah Zulkipli. (2024). The Relationship Between Key Operational Factors and Customer Retention Toward Supermarkets in Batu Pahat, Johor. Research in Management of Technology and Business, 5(1), 666-675. https://penerbit.uthm.edu.my/periodicals/index.php/rmtb/article/view/16100