YAN, Nor Syaida; AHMAD, Nurazwa; ABU SEMAN, Noor Aslinda. Factors Influencing Purchase Intention Towards Private Label Brand Among Undergraduate Students. Research in Management of Technology and Business, [S. l.], v. 6, n. 2, p. 626–635, 2025. Disponível em: https://penerbit.uthm.edu.my/periodicals/index.php/rmtb/article/view/21830. Acesso em: 7 apr. 2026.