Ong, Y.C. and Shamsuddin, A. (2025) “Investigating the Influencing Factors of Online Purchase in E-commerce Platforms”, Research in Management of Technology and Business, 6(2), pp. 110–121. Available at: https://penerbit.uthm.edu.my/periodicals/index.php/rmtb/article/view/20075 (Accessed: 7 April 2026).