Nurul Balqis Mohd Hairudin, and ETA WAHAB. “The Adoption of Augmented Reality (AR) Advertising in Malaysia: A Foresight Perspective”. Research in Management of Technology and Business, vol. 5, no. 2, Dec. 2024, pp. 125-36, https://penerbit.uthm.edu.my/periodicals/index.php/rmtb/article/view/18159.