University Strategic Planning: A Sharing from the Vice-Chancellor

Abstract

University strategic planning is essential for assuring the success of an educational institution. It is crucial to comprehend the entirety of the strategic planning process and its challenges. This study explores the vice-chancellor’s role in the strategic planning process to ensure the university accomplishes its mandate in establishing the institution. A case study was conducted at the University of Technology Sarawak as a qualitative approach. Interviews with the vice-chancellor and documentary analysis are used to gather the data. The findings demonstrated the impacts of strategic foresight, leadership excellence, task performance, staff engagement, stakeholder management and strategic revisiting in the strategic planning process to enable the institution to face internal and external challenges. Accordingly, the implication of this study relates to the critical roles of the vice-chancellor’s leadership. It offers a comprehensive view of the strategic planning process and broader ways to address its challenges.