A Study on Incentive-Based Recycling Program in Residential Areas in Johor

Abstract

The rise of solid waste production in Malaysia underscores the need for effective waste management strategies. To address this issue, the government introduced the Separation at Source initiative in 2015, which aims to enhance recycling rates and sustainability. This study evaluates the role of the KITARecycle application in improving knowledge and promoting waste segregation and 3R practice among Johor household residents. Data collection was conducted via a questionnaire survey embedded in the app, focusing on demographics, knowledge and attitude levels, the influence of recycling facilities, and feedback on app usability. The SPSS software, namely the descriptive statistics, frequency analysis, cross-tabulation, and correlation tests, were utilized to analyze the data. Findings indicate that the app improves users' knowledge and behavior towards waste separation and simplifies delivering recyclables by identifying nearby Drive-Thru Recycling Centers (DTRCs). Challenges of using the app include slow payment processing, a non-user-friendly interface, limited promotion, and insufficient access to DTRCs. Respondents suggested accelerating cash rewards, improving the interface, increasing app promotions, and enhancing DTRC facilities to improve the app. This study highlights the potential of KITARecycle in fostering sustainable waste management while emphasizing areas for improvement to achieve Malaysia's targeted national recycling rate target by 2025.